Message by Prime Minister Boris Johnson on the GREAT Campaign
英国首相约翰逊“非凡英国”国家形象宣传活动致辞
From Shakespeare to Stormzy, from Jane Austen to J.K. Rowling, from Dolly the sheep and DNA double helix to the COVID vaccine from Oxford that’s now sawing lives across the world, the United Kingdom is a country with an unparalleled tradition of innovation, new ideas powered by our ability to see things and do things differently.
And this image of the UK will now sit at the heart of GREAT campaign, the campaign that tells the story of our diverse, generous, welcoming nation to people around the world. Promoting everything from British science, technology, and yes, our unbeatable cooking skills, helping to drive trade, investment and tourism and ensuring that we welcome international students and highly-skilled people to the UK.
We’ve refreshed our international image because the UK’s role in the world is becoming more dynamic, more independent and more outward-looking. And of course, it’s the spirit of global engagement that the world needs now more than ever as we tackle the challenges of COVID, climate change and work together for a better future for everyone on our planet. And we think, I think it’s precisely that spirit that puts the GREAT into Great Britain and Northern Ireland.